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So what exactly does “cold pressed” extra virgin olive oil mean?

In a world where marketing honchos throw superlatives around like candy at a Homecoming Parade, it may seem like “cold pressed” is just another useless phrase thrown in to try and trick you into thinking our olive oil is special……

Extra Virgin Olive Oil: What Exactly Is This New Texas Gold?

When we call olive oil “extra virgin,” it refers to the quality of olive oil and the free fatty acid content in the EVOO.  If olive oil is labeled “extra virgin,” the free fatty acid content must be less than…